(EPK) International Touring of Traditional Bullerengue
This project consisted of the design and development of an Electronic Press Kit (EPK) to promote the international tour of the collective Bullerengue Circle CIC. The creative process was grounded in respect for Colombian bullerengue and the communities that preserve it, drawing from oral memory, ancestral knowledge, and the cultural context of Colombia’s Caribbean region. The EPK was conceived as a strategic tool to communicate authenticity, artistic value, and cultural legitimacy to international audiences and institutions.